Top 10 Construction Influencers in the US [2025]
The best marketing doesn’t always come from your brand. It comes from the people your buyers already follow.
In construction, that means creators who build, renovate, and work with tools for a living.
We pulled together 10 construction influencers worth knowing – real audiences, real engagement, and the kind of content that drives action.
Here’s who’s making noise in 2025.
Kyle Stumpenhorst (@rrbuildings)
Platforms: TikTok (1.8M) • YouTube (1.79M) • Instagram (727K)
Niche: Post-Frame Construction, Tools, Business Building
Engagement Level: Very High
Founder of RR Buildings, Kyle is one of the most influential creators in the construction space.
He shares detailed jobsite content, tool reviews, and project walk-throughs – primarily focused on custom post-frame structures. His content consistently performs across all major platforms and appeals to both contractors and serious DIYers.
View on TikTok
Aaron Witt (@aaronwitt)
Platforms: TikTok (544.7K) • Instagram (912K) • YouTube (512K)
Niche: Construction Branding, Infrastructure Content, Heavy Civil
Engagement Level: High
Founder of BuildWitt, Aaron Witt is the go-to voice for branding and storytelling in the heavy construction world.
He creates high-impact content that showcases mining, excavation, and infrastructure projects across the US, helping brands in the “Dirt World” connect with younger talent and build trust at scale.
View on Instagram
Matt Risinger (@risingerbuild / @buildshow)
Platforms: YouTube (1.19M) • Instagram (327K) • TikTok (110.4K*)
*TikTok currently inactive
Niche: Building Science, High-Performance Homes, Educational Content
Engagement Level: Very High
Matt Risinger is one of the most respected educators in the construction space.
As CEO of Risinger Build and host of The Build Show, he delivers deep-dive content on building science, durability, and modern construction methods – backed by decades of field experience.
His audience includes custom builders, architects, and serious remodelers who care about quality and innovation.
View on YouTube
Rachel Metz (@LivingtoDIYwithRachelMetz)
Platforms: YouTube (603K) • TikTok (103.7K) • Instagram (225K)
Niche: DIY Home Renovation, Project Walkthroughs
Engagement Level: High
Rachel Metz is a full-time DIY content creator known for turning ordinary spaces into beautifully crafted, functional homes.
Her weekly YouTube episodes blend detailed tutorials with personal storytelling, making her a go-to for brands looking to reach engaged DIYers and home renovators. Her content is warm, aesthetic, and accessible, with a loyal following of homeowners, renters, and renovation enthusiasts.
View on YouTube
Matt Panella (@mattbangswood)
Platforms: YouTube (436K) • TikTok (92.5K) • Instagram (150K)
Niche: Carpentry, Renovation Tutorials
Engagement Level: High
A third-generation carpenter, Matt Panella shares real jobsite content with a focus on hands-on education.
His content resonates with builders, DIYers, and trades-curious viewers making him a strong pick for tool brands, materials suppliers, and skilled trade campaigns targeting younger audiences.
View on YouTube
Brad Leavitt (@aft_construction)
Platforms: Instagram (264K) • TikTok (33.1K) • YouTube (9K)
Niche: Luxury Residential Construction, Project Showcases
Engagement Level: High
Brad Leavitt is the founder of AFT Construction, an award-winning luxury home builder based in Arizona.
His content highlights high-end residential projects with a polished, design-forward lens – appealing to both affluent homeowners and industry pros.
Brad also regularly partners with premium product brands, bringing credibility and reach within the luxury construction space.
View on Instagram
Bryan Baeumler (@bryanbaeumler)
Platforms: Instagram (312K)
Niche: TV Builder, Heritage Renovation, Family + Lifestyle
Engagement Level: Moderate
A well-known HGTV personality, Bryan Baeumler blends large-scale heritage builds with personal, family-oriented content.
His reputation as a TV builder gives him mainstream recognition, but his Instagram shares more grounded, behind-the-scenes looks at ongoing projects, lifestyle moments, and his resort, Caerula Mar.
His audience spans homeowners, renovation fans, and design-forward builders.
View on Instagram
Sarah Listi (@toolgirlsgarage)
Platforms: Instagram (170K) • TikTok (34.7K) • YouTube (1K)
Niche: Tools, Home Improvement, Woodworking
Engagement Level: Moderate–High
View on Instagram
Nick Schiffer (@NSBuilders)
Platforms: YouTube (127K) • Instagram (14.3K)
Niche: High-End Residential Builds, Craftsmanship, Builder Education
Engagement Level: High
Nick Schiffer is the founder of NS Builders, a Boston-based firm known for architecturally driven, detail-obsessed homebuilding.
His YouTube channel showcases high-end craftsmanship, while his role as co-host of The Modern Craftsman podcast positions him as a respected educator in the industry.
His audience includes builders, architects, and construction pros who value process, precision, and premium results.
View on Youtube
Emily & Dan Clark (@clarkandcohomes)
Platforms: Instagram (42.5K)
Niche: Residential Design-Build, Interior Design, Custom Homes
Engagement Level: Moderate
Emily and Dan Clark run Clark & Co Homes, a boutique design-build firm known for timeless, character-rich homes.
Their content blends architecture, interiors, and lifestyle, with a strong aesthetic focus and a loyal following of homeowners, designers, and style-conscious builders. Their feed showcases finished builds, design tips, and private-label furnishings.
View on Instagram
Tips for Working with Construction Influencers
You found a creator who makes sense for your brand – now what? Don’t overcomplicate it.
Here’s how to get results (without making it weird).
1. Lead with clarity.
Be clear about what you want. “We’re launching a new product and need two posts next month” beats a five-paragraph brief full of marketing jargon.
2. Respect the craft.
These folks aren’t actors – they’re builders, designers, and educators with a camera.
Let them tell your story in their own voice. It works better. Always.
3. Think like a collaborator, not a client.
Want better content? Share context. Send product info, example posts, and a rough idea of the audience you want to reach. Then get out of their way.
4. Don’t force-fit the format.
If they crush it on reels, don’t ask for a LinkedIn carousel. Match your ask to what they do best and what their audience actually watches.
5. Track what matters.
Don’t obsess over likes. Look at views, saves, shares, inbound leads, and repurposable content. That’s where the ROI lives.
6. Pay on time. Always.
No chasing, no excuses. Want to work with top-tier creators again? Make payments as seamless as your onboarding.
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Frequently Asked Questions
Conclusion
The right creator can put you in front of the exact people you want to reach. This list spotlights 10 construction influencers with real audiences – builders, contractors, architects, DIYers – who engage and not just scroll.
From educational YouTube channels to high-traction Instagram reels, these creators are shaping what gets spec’d, trusted, and bought in 2025.
If you're ready to partner with vetted creators who speak to your niche, Ripple Reach makes it simple. Skip the manual outreach – use one platform to connect, brief, pay, and track results without the back-and-forth. Sign up now!
