Top 20 Engineering Influencers [2025]
These creators build systems, spec tools, and share the kind of content engineers save.
They know their niche, they know their audience, and they know how to make technical topics perform.
Whether you're in SaaS, hardware, robotics, or infrastructure, these are the voices shaping attention in 2025.
We’ll break down 20 engineering influencers worth watching & how brands are working with them to drive serious results.
Mehdi Sadaghdar (@ElectroBOOM)
Platforms: YouTube (8.4M) • Instagram (3.5M) • TikTok (77.5K)
Niche: Electrical Engineering, Science Communication, Entertainment
Engagement Level: Very High
The shockingly popular creator behind ElectroBOOM, Mehdi Sadaghdar makes electrical engineering as entertaining as it is educational.
With over 8 million YouTube subscribers and a loyal Instagram following, Mehdi’s content blends slapstick chaos with real scientific depth – sparks fly, both literally and algorithmically.
Whether he’s wiring circuits, busting myths, or accidentally zapping himself in the name of science, his videos consistently rack up millions of views and generate high engagement across platforms.
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Emily Yarid (@emily.the.engineer)
Platforms: TikTok (3.4M) • Instagram (803K) • YouTube (655K)
Niche: Mechanical Engineering, 3D Printing, DIY Builds
Engagement Level: Very High
Emily Yarid doesn’t just talk about engineering – she builds it. From viral 3D-printed boats to functioning meme machines, her content blends technical know-how with genuine personality.
With over 3 million TikTok followers and fast-growing reach on YouTube and Instagram, she’s become one of the most recognizable creators in the maker-engineer space.
Her builds are big, bold, and wildly watchable which is why her videos consistently cross the million-view mark.
For brands in 3D printing, tools, maker tech, or engineering education, Emily offers massive reach and authentic influence with a hard-to-reach Gen Z audience.
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Engineezy (@engineezy_)
Platforms: YouTube (1.09M) • Instagram (350K)
Niche: Mechanical Engineering, Creative Builds, 3D Design
Engagement Level: Very High
JBV (aka Engineezy) turns engineering into pure spectacle.
With wildly creative builds like marble-powered pixel art machines, split-flap displays, and real-life video game contraptions, his YouTube channel has racked up over 450 million views. This is mechanical engineering made visual, shareable, and addictively watchable.
Engineezy's content is polished, high-effort, and packed with clever mechanics that spark curiosity (and often go viral).
For brands in tools, 3D printing, maker tech, or education, his platform offers massive reach with an audience that appreciates both form and function.
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Alessandro Placitelli (@placitech_)
Platforms: YouTube (464K) • Instagram (319K) • TikTok (301K)
Niche: Practical Engineering, Creative Builds, Tech Experiments
Engagement Level: High
Alessandro Placitelli (aka PLACITECH) is the kind of creator engineers and makers binge on weekends.
With hundreds of DIY tech builds, gadget inventions, and electrifying experiments, his content walks the perfect line between playful and practical. Think: “What if your doorbell was a Batsignal?” but built with circuits and CAD.
With 460K+ YouTube subs and a strong Instagram/TikTok following, Alessandro has built a loyal audience that trusts his ideas and gets inspired to build their own.
For brands in electronics, maker gear, or engineering education, he’s a goldmine of high-retention video content and legit technical credibility.
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Dave Jones (@eevblog)
Platforms: YouTube (973K) • X/Twitter (70K) • Instagram (22K)
Niche: Electronics Engineering, Hardware Teardowns, Product Reviews
Engagement Level: High
If you’ve ever searched for a teardown before buying a piece of gear, chances are you’ve landed on Dave Jones.
The Aussie engineer behind EEVblog, Dave’s been ranting, reviewing, and reverse-engineering electronics on YouTube since before influencer marketing was a thing.
His content is unscripted, brutally honest, and wildly trusted – especially in the hardware, test equipment, and electronics manufacturing space.
With nearly a million YouTube subscribers and 2K+ videos, he’s become the go-to for no-BS insights and deep-dive demos.
For brands in the electrical, semiconductor, or test & measurement space, Dave reviews products with purpose, pushing them to their limits and earning serious credibility with a hyper-targeted engineering audience.
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Carl Bugeja (@carl_bugeja)
Platforms: YouTube (293K) • Instagram (97K) • TikTok (19.6K) • X/Twitter (11.9K)
Niche: Electronics Innovation, PCB Design, Micro Robotics
Engagement Level: High
Carl Bugeja builds things you’ve never seen before – literally.
Known for pioneering flexible PCBs, coil-based actuators, and micro-robots, his content blends experimentation with real engineering depth. Every video is part project log, part innovation showcase, and his audience shows up for both.
With nearly 300K subscribers on YouTube and a strong visual presence across Instagram and TikTok, Carl is a standout in the niche hardware scene.
For brands in electronics, robotics, or emerging tech hardware, he’s the creator to watch if you want early adopters, engineers, and curious builders paying attention.
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Jess Ramos (@jessramosdata)
Platforms: Instagram (96K) • TikTok (28.9K) • LinkedIn (238K+) • YouTube (2.8K)
Niche: Data Analytics, SQL, AI Education
Engagement Level: Very High
Jess Ramos brings Big Data Energy – and her audience shows up for it.
A data educator and tech creator with a loyal following across LinkedIn, Instagram, and TikTok, she’s known for making SQL, analytics, and AI concepts click for beginners and career switchers alike.
Her “SQL in 60” series, free resources, and down-to-earth delivery have made her a go-to voice in the tech education space.
For brands in data tooling, online learning, or AI products, Jess offers reach, clarity, and trust with an audience that’s actively investing in their upskilling journey.
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Lexie Cooper (@tracketpacer)
Platforms: Instagram (125K) • TikTok (111K) • X/Twitter (57K) • YouTube (3.8K)
Niche: Network Engineering, Aerospace, Ethernet & Avionics
Engagement Level: High
Lexie Cooper, aka Tracketpacer, is a self-described “wire gremlin” and aerospace network engineer whose day job involves keeping a rocket’s avionics stack online.
Her content? Weird Ethernet experiments, hilarious RFC breakdowns, and surprisingly digestible takes on Layer 1 & 2 tech.
With 100K+ followers across TikTok and Instagram, Lexie has built a cult following of engineers, tech hobbyists, and people who never thought they’d laugh at network diagrams.
For brands in networking hardware, aerospace tech, or STEM education, she’s the rare mix of technical credibility and creator charisma with an audience that cares about cables.
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Kevin Nanns (@adjacentnode)
Platforms: TikTok (168K) • Instagram (97K) • LinkedIn (13.5K) • YouTube (2.2K)
Niche: Network Engineering, Wi-Fi Infrastructure, IT Humor
Engagement Level: High
Kevin Nanns, better known as Adjacent Node, is the VLAN therapist you didn’t know you needed.
With 15+ years in the trenches and a knack for making network pain points hilarious (and educational), he’s built a loyal following across TikTok, Instagram, and LinkedIn.
Whether he’s breaking down packet flows, roasting cable management, or proving (once again) it wasn’t the network, Kevin keeps his content hyper-relevant to the IT and enterprise infra crowd.
For brands in networking hardware, cloud connectivity, or IT services, he offers technical fluency with creator-grade storytelling that hits.
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Esmeralda Martínez (@esmeraldaa__martinez)
Platforms: Instagram (226K) • TikTok (55.4K)
Niche: Mechatronics, Electronics, Engineering Education (Spanish-speaking audience)
Engagement Level: High
Esmeralda Martínez makes electronics approachable.
A mechatronics engineer by training, she breaks down complex engineering concepts in Spanish for a fast-growing audience across Instagram and TikTok. Her tagline says it all: La electrónica no muerde (“Electronics doesn’t bite”).
From circuit tips to tech breakdowns, Esmeralda’s content hits that sweet spot of educational and engaging.
For brands looking to reach Spanish-speaking engineering students, educators, or tech enthusiasts, she brings cultural relevance, niche expertise, and strong engagement that doesn’t feel forced.
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Alexis Bertholf (@digital.byte_)
Platforms: Instagram (100K) • TikTok (77K) • LinkedIn (80K+)
Niche: Enterprise IT, Networking, Cloud Infrastructure
Engagement Level: High
Alexis Bertholf is turning enterprise IT into scroll-stopping content.
With experience as a former Cisco Solutions Engineer and now at Megaport, Alexis breaks down complex infrastructure topics like multicloud, networking hardware, and wireless design into surprisingly entertaining, highly shareable videos.
Her tone is cheeky, smart, and grounded in experience, earning her a strong following across LinkedIn, TikTok, and Instagram.
For brands in enterprise tech, cloud platforms, or B2B infrastructure, Alexis is a standout creator who brings credibility and personality to a notoriously dry space.
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Jeri Ellsworth (@jeriellsworth)
Platforms: YouTube (147K) • LinkedIn (19K+)
Niche: Hardware Engineering, AR/MR Innovation, Maker Culture
Engagement Level: Medium–High
Jeri Ellsworth is an engineer’s engineer. A seasoned hardware designer, startup founder, and maker icon, she’s built everything from DIY pinball machines to next-gen AR glasses.
Now the CEO of Tilt Five, Jeri shares experiments, prototypes, and hard-earned lessons with a loyal audience that spans engineers, tinkerers, and deep-tech founders.
Her content isn’t just entertaining – it’s credible, technical, and refreshingly candid.
For brands in hardware, maker tools, or immersive tech, Jeri brings a rare blend of authority and accessibility. She speaks the language of engineers and entrepreneurs, and her followers trust her to tell it straight.
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Sheary (@codersheary)
Platforms: Instagram (158K) • YouTube (1.5K)
Niche: Software Development, AI, Self-Taught Programming, Startup Life
Engagement Level: Medium–High
Sheary went from self-taught coder to startup founder, and built a loyal following by sharing what works along the way.
Her Instagram feed is packed with bite-sized insights on programming, AI tools, tech careers, and the real behind-the-scenes of building a company. It’s clear, it’s practical, and it hits home for aspiring devs and indie founders alike.
While she’s still growing on YouTube, her IG content consistently drives high engagement and saves – proof her audience isn’t just scrolling, they’re learning.
For software platforms, dev tools, or B2B startups looking to reach early-career engineers, Sheary brings authentic, founder-first influence with a technical edge.
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Urvish Patel (@tech_networkk)
Platforms: Instagram (115K)
Niche: Network Engineering, IT Infrastructure, Cloud & Cybersecurity
Engagement Level: Medium
Urvish Patel is on a mission to make networking make sense.
As a certified CCNA/CCNP engineer and current network pro at Wipro, he shares practical, bite-sized education on everything from cloud security to career paths in IT infrastructure.
His content is sharp, visual, and built for reach – ideal for brands targeting aspiring IT pros, engineering students, or companies looking to hire and upskill tech talent.
For B2B and edtech brands in the networking, certification, or cybersecurity space, Urvish brings trust, clarity, and a loyal audience that’s actively investing in their growth.
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CodeWithFlexz (@codewithflexz)
Platforms: Instagram (93K) • YouTube (11.2K) • LinkedIn (5.6K)
Niche: Flutter Development, Mobile App Dev, Software Engineering Tips
Engagement Level: Medium
CodeWithFlexz is where mobile dev meets community energy.
Known for clean Flutter builds, step-by-step tutorials, and practical tools for Android/iOS development, he’s grown a loyal following across Instagram and YouTube – especially among aspiring engineers and junior developers.
His content is clear, encouraging, and heavy on real-world examples, from UI kits to full app breakdowns.
For brands in mobile development, coding education, or dev-focused SaaS, Flexz offers a creator who knows how to explain the why behind the code and drive action with a highly motivated audience.
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Madeline Zhang (@madeline.m.zhang)
Platforms: Instagram (78K) • YouTube (5.4K) • LinkedIn (14K+) • TikTok (2K)
Niche: Software Engineering, Career Advice, Tech Culture
Engagement Level: Medium–High
Madeline Zhang brings levity, honesty, and big-league engineering experience to her growing creator presence.
A senior software engineer at Airbnb (formerly Google) and MIT alum, Maddy mixes career insights, coding memes, and behind-the-scenes tech life for an audience that’s hungry for real talk from someone who’s been there.
Her content resonates with early-career engineers, CS students, and tech professionals looking for growth, mentorship, or a break from the LinkedIn-polished version of software dev.
For brands in developer tools, career platforms, or educational tech, Maddy offers credibility, relatability, and just the right amount of chaos.
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Sujay Nadkarni (@thenadcoder)
Platforms: Instagram (57.8K) • YouTube (10.9K) • LinkedIn (3.7K+)
Niche: Salesforce, Data Analytics, AI Tools, Career Development
Engagement Level: Medium
Sujay Nadkarni – aka The Nad Coder – makes Salesforce and data analytics make sense.
As a Salesforce Program Architect and 22x certified expert, he brings serious credentials and simplifies complex tech topics for people breaking into the industry.
His content spans practical tutorials, career tips, and platform insights – especially for those navigating Salesforce, Python, SQL, or AI tools.
For B2B brands in cloud platforms, education, or CRM tech, Sujay offers high-trust, community-focused influence with an audience that’s actively skilling up and ready to take action.
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Gabriele (@appendix_pi)
Platforms: Instagram (27.6K)
Niche: Embedded Electronics, IoT, Environmental Sensing, 3D Design
Engagement Level: Medium
Gabriele is an embedded electronics engineer bringing hands-on builds and clever prototypes to life from his workshop in Italy.
His content features original designs like the PocketTracker, boost converters with custom enclosures, and data acquisition projects spanning robotics, environmental sensors, and IoT systems.
With a clean aesthetic and build logs that resonate with tinkerers and tech professionals alike, Gabriele’s audience values design, precision, and seeing engineering in progress.
For brands in embedded hardware, sensors, or 3D printing tech, he offers a niche but highly engaged audience that’s all about functionality and form.
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Chris Gammell
Platforms: LinkedIn (6K+) • Podcast (The Amp Hour) • Community Engagement
Niche: Embedded Systems, Electronics Design, IoT Hardware
Engagement Level: Medium
Chris Gammell is a staple in the electrical engineering world. As Head of DevRel and Hardware at Golioth, founder of Contextual Electronics, and co-host of The Amp Hour podcast, he’s built a reputation as a connector—between engineers, ideas, and emerging tech.
He’s deeply embedded in the embedded community (pun intended), regularly sharing insights on hardware design, firmware, and connected devices. For brands in IoT, semiconductors, or electrical tools, Chris offers direct access to a highly technical audience that actually builds and spec products—not just browse them.
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Yasser Jassar (@yasser_jassar)
Platforms: Instagram (1.7K) • LinkedIn
Niche: Civil Engineering, Infrastructure
Engagement Level: Low
Yasser Jassar blends civil engineering with visual storytelling.
Based in the Netherlands, this early-career engineer shares snapshots of infrastructure, construction sites, and everyday life through the lens of both a builder and a photographer.
While his following is still growing, Yasser represents a rising wave of engineering voices that feel grounded, relatable, and globally aware.
For brands targeting young professionals in civil engineering or looking to seed community-led UGC, Yasser offers authenticity, niche relevance, and fresh visual content.
View on Instagram
How Engineering Brands Are Working With Influencers in 2025
Engineering brands aren’t hiring creators for awareness. They’re hiring them for impact.
In 2025, influencer marketing in engineering, construction tech, and robotics isn’t some experimental side play. It’s baked into how smart teams drive pipeline, content output, and lower CAC.
But it only works when the creators are credible, the content is technical, and the process is efficient.
Here’s how the best teams are doing it:
They work with creators who know the space
Brands are tapping verified creators – network engineers, aerospace techs, robotics specialists – who already speak to their buyers.
These are pros who can show a demo, explain a concept, and still get engagement.
They treat influencer marketing as a full-funnel lever
Top engineering brands don’t just run top-of-funnel campaigns. They use creator content across paid ads, landing pages, LinkedIn, email nurtures, and even product onboarding.
One UGC video can fuel five channels.
They repurpose good UGC
A single product walk-through or technical explainer can get clipped into shorts, turned into a LinkedIn post, dropped into a lead nurture, and embedded on a product page.
High-cred content doesn’t go to waste – it compounds.
They measure real results
Brands are tracking cost-per-lead, demo conversions, and performance across creators.
They scale what works, cut what doesn’t, and finally have the data to prove it.
Bottom line:
Engineering brands are working smarter. They’re building trust with the right audiences, telling stories that actually resonate, and turning expert creators into a scalable growth channel.
Connect With Verified Engineering Creators Today
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Frequently Asked Questions
Conclusion
Engineering content needs credibility. And the creators in this list have that – and then some.
They’re building rocket-grade networks, breaking down complex systems, posting builds that go viral and get bookmarked.
They’ve earned the trust of the exact people your brand wants to reach: buyers, engineers, operators, decision-makers.
If you’re ready to run campaigns with verified creators who know the tech and speak to the right audience, Ripple Reach makes it simple. Search by niche, invite directly, and keep everything (briefs, payments, approvals) in one place.
